In 1916, caring people across the Midwest established a new holiday tradition - Sweetest Day. Originally aimed at brightening the day of down-and-out neighbors, people would give out sweets and candies to help bring a smile. These days, Sweetest Day continues as a regional tradition, although it has spread to other parts of the country - and we think, should be celebrated everywhere!
October 21 is Sweetest Day, and gives us all the opportunity to identify people in our own lives who may need a little encouragement. Adrian Durban Florist has plenty of ideas for sweet gifts and flowers we know will convey your love and friendship. Read More about Acts of Kindness of Sweetest Day »